Drew Brees: Adversity key to building inner-strength for leadership – Greater Baton Rouge Business Report


Retired NFL quarterback Drew Brees says he has always been a positive person, so much so that his New Orleans Saints teammates used to call him “annoyingly optimistic.” Perhaps that’s why the 2010 Super Bowl champion turned broadcaster and businessman sees adversity as a way for leaders to build their inner strength and mental toughness rather than as something to fear.
“You are going to have all types of adversity, you’re going to have all types of moments and circumstances where all of a sudden it feels like you’re off course (and) going in a direction that you and your team did not expect,” Brees says. “And yet you have to be the calm hand that steers the ship.”
Brees shared his thoughts on teamwork in football and in business in the January episode of the 21st Century Business Forum, a webcast featuring monthly one-on-one interviews with some of the nation’s most prominent business minds and thought leaders.
Brees says mental toughness is the second of three skills needed to be a great quarterback and a great CEO, too. The first skill “very simply put is the ability to motivate and inspire” others, he says.
“By motivating and inspiring, you are bringing out the best in those around you,” Brees says.
Styles can vary, but the most important thing a leader can do “is showing people how much you care” about them. In his case, Brees says, it is letting people know each day “the gratitude I have for them in the role that they play within the team framework.”
The third skill of a great team leader is displaying character and accountability.
When the world is going well, the leader should deflect the credit to the team and its members, the future Hall of Famer says.
“When things aren’t going good and you receive all the criticism, man, you’ve got to shoulder it, you’ve got to take on that burden,” Brees says.
When those around you see you take on that accountability, “it takes pressure off them and makes them want to work harder to achieve the ultimate goal, with you and for you.”
Though the 42-year-old Brees retired from football only last year, he already had his hands involved in the business world as co-owner of the 15-location Surge Adventure Parks and through franchise investments in the Dunkin’, Jimmy John’s and Walk-On’s Sports Bistreaux chains.
Brees says he uses three criteria to determine where to invest his time, energy and money.
The first is authenticity.
“Do I love this product, do I love this segment of the market, do I love this aspect of business?”
The second is fellowship and relationships.
“That’s where you start looking at who are those in positions of leadership within the company and (ask), ‘Do you share the morals, do you share the values, do you share the same vision for where the company is looking to go and how it’s going to grow?’”
The third is curiosity, which Brees defines as learning more about a particular opportunity and “whether I can add value to help the business grow.”
The Business Forum is presented by Business Report and sponsored by East Baton Rouge Parish Library and Home Bank.



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