Political expert: Money doesn’t always determine election winners – WQOW TV News 18

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(WQOW) – Wisconsin’s gubernatorial election is shaping up to be a battle in the Badger State, even when it comes to the numbers in the candidates’ bank accounts.
Incumbent Governor Tony Evers headed into the election year with $10.5 million in the bank, while former lieutenant governor, and GOP rival, Rebecca Kleefisch raised $3.3 million in just four months.
Though Kleefisch’s numbers are the largest first-report haul over the past four gubernatorial elections, UW-Eau Claire political science professor Geoff Peterson said money doesn’t always determine the winner. But he did say this particular election is shaping up to be one of the most expensive in Wisconsin’s recent history.
“There’s a lot riding on it for both parties— given how close the state has been traditionally and the incredibly narrow margin that Evers actually won,” Peterson said. “I think both parties are going to dump a lot of money into this race, especially when you add on top of it the Senate race, you’ve got two very important races at the same time, and I think we’ll see, quite frankly, a gusher of cash coming into Wisconsin because of it.”
Peterson added that $10 million is the bottom line of what’s needed for a campaign of this caliber.
To put it in perspective, according to the Wisconsin Democracy Campaign, in 2018 former governor Scott Walker and lieutenant governor Kleefisch spent nearly $36.2 million. Evers, and lieutenant governor Mandela Barnes spent a combined $10.8 million.
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